Process the process with Bear Stock

It’s time to dedicate some space to ‘processing the process’ so let’s take a look at the support role our backplates and 360º HDRI Domes play in a 3D vehicle build. What we’re about to take you through is broad and general but we think informative and helpful …

Step 1: Select your Backplate

You’re after a wide open space, preferably sealed, plenty of sky space for your text and graphics. Here’s one – perfect!

Step 2: Select the matching 360º HDRI Dome

The Dome you’ll require for the backplate you’ve selected will feature as an option when you choose your backplate. These HDRI files are incredibly handy in the 3D build process as they hold the all important environment lighting & reflection information – they help your 3D object look like it belongs in the background.

Step 3: Import Dome into 3D application and apply lighting

This is where the fun starts. Your operator can now commence lighting the grey scale model by utilising the lighting & environment information from the 360º HDRI file. This is a massive 32bit file which can also be utilised as a virtual environment (but that’s another story)

Step 4: Render

Time to add the finer details to the 3D object – in this case the colour, the badging, the wheel detail, the lights, front grill and windows …

Step 5: Combine the Render with the Backplate

We now combine our rendered model with the selected backplate and we’re starting to take shape.

Step 6: Apply the Motion Blur and Retouch

And now we have movement! There are many software applications out there and the one used in our image is Virtual Rig. The speed can be adjusted depending on how ‘fast’ you want your vehicle to be travelling. You as the Art Director or Artist can decide what to blur and to what extent.

Step 7: Grade and Crop

… and we’re done – looks like it was there huh?